Why Authors Should Pay for their Stock-Photography License

As an Indie Author and Publisher, you are a business person who wanted to control every part of the publishing process, you should also want the protection that purchasing an image license provides you. Even if you don’t use my services, there are several reasons I suggest that you purchase the license for the image or images that will be used in your cover design:

  1. When you use images you didn’t pay for, you can’t be sure that the designer got the right license for your project. There are limits to every license, and if you overstep those limits it is you who will pay, not the designer. Read the fine print when purchasing a stock photo and make sure you buy the one that covers your intended use of that photo.
  2. Licenses are not transferrable. You need to make sure that you have the right to use the photos.
  3. If you fail to purchase the photos and secure the proper license, you will potentially be hearing from the stock-photo company with an invoice for your unauthorized use of the image.  Some of these companies are very aggressive about this. It will be a LOT more expensive than if you paid for the proper license to begin with.
  4. When you purchase the images you have the proof of purchase, so if someone comes to you wanting compensation for you using the image you have the proof that you legally purchased the license from a reputable website and have the right to use the images according to the stock provider’s terms of use. Why can’t I give you this proof of purchase, because it would have my company name on it and what happens if I go out of business or cannot be reached for verification? Or, heaven forbid, I do something stupid and the stock provider kicks me off their website and revokes my right to use any of the images I purchased? Icky thought.
  5. There may come a time when you need an extended license, for example the creation of merchandise, exceeding the printing amount, etc., and you might not have the option of going to the designer because they’ve gone out of business, cannot be reached, etc. With an account you can manage this yourself and purchase the correct license for what you are doing.
  6. Lastly, I ask my clients to purchase their own image(s) for their book cover because I don’t want to be libel for any violations of the license agreement once the cover design is complete. Please be aware of what the license allows you to do with each image.

So now that my reasoning is out of the way and if you chose to purchase your own stock-imagery, please make sure to read the licensing agreements to the stock provider’s website carefully. The standard licence covers most book cover usages, but there are limitations to what you can and can’t do with the images.

Stock-Photography Resources

I use dreamstime.com, however I’ve listed some reputable stock resources my clients use. I assume no responsibility for information that is out of date or for the usage of your book image in compliance with any of these guidelines.

The image sources I work with are easy to purchase from, just like using eBay or Amazon, and most images are between $2.49 and $20.00. So if you are asked to purchase the agreed-upon image, follow the appropriate link below. Read the standard license first and purchase the image, sending it in an email back to the designer.

Stock Image License Agreements

Bigstock.com
Fotolia.com – Standard Licence
Fotolia.com – Extended Licence.
Dreamstime.com
Istockphoto.com
Depositphotos.com – Standard Licence
Depositphotos.com – Extended Licence
Shutterstock.com

Why would you need an Extended License?

All image licenses have limits of how many print runs you can make with the image and how you can use the image. If you plan on printing more than 500,000 copies of your book or if you plan to use the image on merchandise for sale (e.g., mugs, t-shirts, etc.), go with an extended licence.

Most sources are royalty free, which means that for a one-time-only fee, you can use the purchased image wherever you like within the confines of the license and never pay another penny. However, some sources like Depositphotos require a standard licence for each use of the image, such as on bookmarks, a website, or business cards.

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