Yesterday I talked about writing your blog for you readers. Today I want to discuss how to promote your blog to get those readers.
First you have to start writing your blog. Once you have a few posts, its time to start looking for readers to read your blog. Yes, I know that readers will come looking for your content eventually, finding you through search engines and other people. But that is a very slow climb upward. Trust me.
My first blog was at LiveJournal. I created it so I didn’t have to keep writing the same letter to friends and family. They could read all about my day. When I decided to publish my novels and start an author’s platform I started another at LiveJournal. This lasted about a year until I decided to create my author website. The decision to go with WordPress meant that I had everything in one place. Blog, about me page, extra pages for books, etc..
The next step was to promote my new site. And the best way I found to do this was to find other blogs and forums that I enjoyed and befriend those people. I dislike the ‘look at me, I’m so great, buy my book’ commentors or the ‘I’m only commenting because I want you to buy my book’ commentors. This doesn’t work. An honest question or comment has me clicking on their website every time. Another way to get readers is to offer something for free. People love free stuff.
What are other ways you’ve found to get readers? Do you have any suggestions for future posts or questions? We’d love to hear from you.